Each firm should be a advertising and marketing firm to compete, succeed and develop. There’s no method round it. Most corporations that perceive the worth and significance of promoting make use of a advertising and marketing director, CMO or advertising and marketing company. Then there are some corporations that worth advertising and marketing, however not sufficient to rent a full-time advertising and marketing skilled. They assign it

Scott Seroka, the president of Brookfield-based Seroka Industrial Branding, is an entrepreneur, marketing consultant, coach, and mentor. He could be reached at (414) 628-4547.

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