🔒 Venture Pitch It: Podcast City goals to be a one-stop store for content material creation wants
For most individuals, their publicity to the world of podcasting is just by means of leisure. That wasn’t sufficient for Elzie Flenard III. He has taken his love for podcasting and used it to create a full-service company referred to as Podcast City.
Earlier than beginning Podcast City, Flenard was a podcaster himself. His flagship present, Enterprise NOW!, options conversations with B2B founders, entrepreneurs and thought leaders. He started the present in 2016, rising it right into a enterprise as he regularly sought suggestions from company.
“On the finish of all of my podcast episodes, I received good in some unspecified time in the future and began to determine that I may principally have a number of focus teams with these company as a result of they’re within the trade and seeing issues I don’t see,” stated Flenard. “As an alternative of guessing what the market wanted, I simply requested a query.”
After listening to from enterprise leaders how tough it’s to create and promote content material, he rebranded his firm to Podcast City and started providing a extra intensive suite of companies to B2B corporations, together with teaching, modifying and advertising and marketing technique. There’s additionally a full Podcast City Academy.
Podcast City does a deep dive with every consumer to find out what the tip aim in making a podcast is and the way a lot time they’ll dedicate to the product. For many purchasers, the highest objectives in launching a podcast are to drive further income and improve model consciousness.
“We attempt to go a bit deeper and actually perceive what actions we need to drive with the present, and we actually construct the present round that,” stated Flenard.
Considered one of Podcast City’s purchasers is a pair of coaches that hosts a present referred to as Exercise Teaching Conversations. Since working with Podcast City, the duo has tripled attendance at their clinics and develop into generally known as consultants of their discipline, in accordance with Flenard.
“We actually attempt to develop into a companion of their enterprise,” he stated.
Whereas Podcast City is presently headquartered in Wauwatosa, the corporate additionally has a bigger Brookfield location that features a coaching room, studio, management heart and area for stay occasions. Most coaching classes happen in Brookfield.
Apart from a $1,500 money prize from collaborating in Venture Pitch It and a $10,000 grant by means of Milwaukee’s FOR-M incubator, Podcast City has largely been bootstrapped.
“I at all times tease that we constructed the enterprise with no boots or any straps,” stated Flenard.
His long-term imaginative and prescient for Podcast City is to develop the extra tech-focused features of the enterprise and open extra areas for the academy.
“The message I at all times attempt to drive house is the power to create relationships, as a result of that’s a language that businesspeople perceive,” stated Flenard.