2022 was file yr for Wisconsin and Milwaukee tourism
The tourism trade had a $23.7 billion financial affect on Wisconsin and a $6 billion financial affect on the larger Milwaukee space in 2022, each new data, in response to information launched at present by the state Division of Tourism.
In 2022, there have been 111.1 million visits in Wisconsin, which was up 8.8 million visits, or 8.7%, over the earlier yr. This features a file 45.4 million in a single day visits, a rise of 13.8 % from 2021.
“Tourism is significant to the financial well being of native communities, companies, and employees throughout our state, and I’m pleased with our work to help this vital trade and its success over these previous few years,” Gov. Tony Evers mentioned. “We should proceed to make key investments in Wisconsin tourism to make sure it continues to be a key a part of our financial system for generations.”
Direct customer spending in 2022 totaled $3.3 billion within the four-county Milwaukee metro space with $2.2 billion in Milwaukee County alone. Direct customer spending in Milwaukee County grew 23% year-over-year. As Wisconsin’s largest tourism market, the Higher Milwaukee space accounts for 25.4% of whole tourism financial affect to the state.
“We had a record-setting yr in 2022, and 2023 is shaping as much as be even higher,” mentioned Peggy Williams-Smith, president and CEO of VISIT Milwaukee. “With an expanded Baird Heart getting nearer to completion each day and with the entire main occasions on the horizon in 2024, I’m hopeful this file gained’t final lengthy.”
“The file we set in 2022 is much more encouraging when you think about that it occurred and not using a sturdy rebound in enterprise journey, and we now have purpose to consider that sector can be coming again,” Williams-Smith mentioned.
The area’s full post-pandemic restoration represented a 15% acquire over 2021 when the four-county area skilled a $5.233 billion financial affect from tourism. Milwaukee (16.7%), Waukesha (12%), Ozaukee (9.9%) and Washington (12.8%) counties all noticed important year-over-year development.
Based on 2022 information from Tourism Economics, a typical Milwaukee customer stays 1.6 days, 70.5% of tourists keep in a single day and 36.8% are repeat journeys. The bulk (54%) of tourists traveled between 50 and 199 miles to Milwaukee, and the commonest native land for guests is metropolitan Chicago (16.5%.)
In 2022 in Milwaukee County:
- Direct customer spending totaled $2.192 billion – up 23.5% from 2021
- Tourism supported 26,673 full-time jobs – up 6.2% from 2021
- Labor revenue from tourism totaled $1.312 billion – up 19.2% from 2021
- State and native taxes generated from tourism totaled $216.6 million – up 15% from 2021
- Complete enterprise gross sales due to tourism totaled $3.914 billion – up 16.7% from 2021
Within the four-county Higher Milwaukee space:
- Direct customer spending totaled $3.315 billion – up 20.5% from 2021
- Tourism supported 43,189 full-time jobs – up 4% from 2021
- Labor revenue from tourism totaled $1.944 billion – up 16% from 2021
- State and native taxes generated from tourism totaled $332.2 million – up 12.2% from 2021
- Complete enterprise gross sales due to tourism within the Higher Milwaukee space totaled $6.018 billion – up 15% from 2021
Prime 10 customer origin states for Milwaukee-area tourism in 2022:
- Wisconsin, 32.4%
- Illinois, 20.4%
- Iowa, 4.2%
- Minnesota, 3.9%
- Indiana, 3.6%
- Florida, 3.3%
- Michigan, 3.2%
- Texas, 3.2%
- Missouri, 3.1%
- Ohio, 2.1%
Prime 10 customer origin metropolitan areas for Milwaukee-area tourism in 2022:
- Chicago, 16.5%
- Madison, 6.7%
- Wisconsin non-metropolitan space, 3.9%
- Inexperienced Bay, 3.5%
- Twin Cities, 3.2%
- Appleton, 3.0%
- Oshkosh-Neenah, 2.6%
- Fond du Lac, 1.9%
- St. Louis, 1.8%
- Janesville-Beloit, 1.8%
