September 29, 2023

Celebrating 25 years of offering residential and business flooring

How was the corporate began?

In 1998, Wisconsin Flooring was based by Bob Tobe and Laurie Tobe in a constructing close to the nook of Verona Highway and County PD. The Design Mart was constructed on Verona Highway in 2001 and Wisconsin Flooring moved to that location in June of that yr. In 2006, the corporate went by means of a re-branding and has since been often known as FLOOR360, a regionally owned and operated firm that includes a ten,000+ sq ft showroom in The Design Mart. A second location was opened in Delafield then moved to Butler with new workplaces, a design studio and showroom in 2019.

How has the corporate developed since its inception?

We imagine in fixed studying and enchancment whereas adopting greatest practices in product data, design, customer support and set up. The pure evolution was to create a by-appointment showroom method for servicing our residential clients. This method permits us to offer a design expertise that’s centered, enjoyable and freed from determination stress and crowd distractions. We doubled down on customer support by creating a group of undertaking managers who monitor undertaking progress and proactively talk points to stop issues earlier than they happen.

What do you attribute for the corporate’s success and longevity?

As a substitute of completely counting on income from the residential market and the ups and downs of the housing market, an emphasis was positioned on diversification early on. The business flooring division was created to offer flooring and tile for all the pieces from Dan Dan Restaurant, to all of the tile and surfaces contained in the Bradley Symphony Middle. A section of our residential gross sales division now focuses completely on offering the very best design, flooring, and set up for customized house builders along with renovations and remodels. We even have an in-house fabrication division to create customized space rugs and runners for householders and companies.

What’s your core philosophy?

We imagine in cultivating and sustaining a group of excellent folks internally and externally by constantly engaged on constructing relationships. Out of the just about 60 folks on our group, portion have been with FLOOR360 over 15 of its 25 years. Our enterprise relies on relationships with distributors, companions, clients, and most of all with group members. To strengthen current relationships and construct new ones in our neighborhood, FLOOR360 sponsors makeovers of non-profit amenities that rely 100% on volunteers and donors within the Milwaukee neighborhood by means of our participation within the Design for a Distinction motion since 2015.

What do you see as development alternatives for the corporate?

Enhancing our capabilities to create specialty choices like customized carpet runners or installations with high-level of problem with high-end merchandise in residential and business markets. We’re dedicated to discovering new methods to collaborate with our clients and supply superior service in individual, of their house, or just about.

12500 West Silver Spring Drive
Butler, WI 53007