Pleasure Vertz, proprietor of Drybar areas in Wisconsin and Illinois. Contributed picture.

The second Milwaukee-area Drybar location will open its doorways Friday, July 21, in Whitefish Bay.

Positioned at 324 E. Silver Spring Drive, the 1,450-square-foot salon is now reserving appointments for Drybar’s signature blowout and styling companies.

The Irvine, California-based chain has greater than 150 independently owned and operated retailers throughout the U.S., together with one which opened in 2018 in Milwaukee’s Historic Third Ward.

Each Milwaukee-area areas are owned by native franchisee Pleasure Vertz, who additionally owns three Drybar areas within the Chicagoland space. Increasing into Whitefish Bay brings the model nearer to a “significant slice” of native clientele, who reside in Milwaukee’s North Shore suburbs, mentioned Vertz.

“We’re additionally particularly excited to affix the colourful Whitefish Bay small enterprise neighborhood, and sincerely hope that our presence proves to be synergistic with different native companies, too,” she mentioned.

The brand new Drybar location will make use of greater than 20 stylists. It has eight blowout chairs and a two-chair dry station the place clients can add a braid to their blowout for an extra price or go for an up-do. Blowouts begin at $59 and styling pricing begins at $35.

Starting Friday, the Whitefish Bay location will likely be open from 7 a.m. to 7 p.m. Mondays by means of Thursdays, 7 a.m. to eight p.m. Fridays and Saturdays and 9 a.m. to 4 p.m. on Sundays.

The salon will maintain a grand opening occasion July 21 from 3 to eight p.m., with a ribbon reducing at 4 p.m. in addition to refreshments, giveaways and unique reductions to each new and current members.

Maredithe has lined retail, eating places, leisure and tourism since 2018. Her duties as affiliate editor embody copy modifying, web page proofing and managing work movement. Meyer earned a level in journalism from Marquette College and nonetheless enjoys attending males’s basketball video games to cheer on the Golden Eagles. Additionally in her free time, Meyer coaches highschool discipline hockey and loves attempting out new eating places in Milwaukee.

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